The brief
Reinvigorate Vosene shampoo with an integrated trade and consumer relaunch campaign.

The solution
As a well remembered but neglected brand, our concepts aimed to convince people that Vosene was even better than they remembered. A trade campaign helped secure wide distribution, while consumer materials ensured that the brand relaunch couldn’t be missed.

The result
The increase in sales and the great reception given to the campaign resulted in Madhouse being commissioned to launch a range of other Lornamead products.