News and blog

The 21st of October saw Madhouse host the latest in its popular best practice seminar programme, with delegates from some of the region’s most recognisable brands in attendance.

The quality of the welcome pastries, as always, was only outshone by the quality of the speakers. The hot topic for this event? Getting Twitter and LinkedIn to work for your business. An area of massive potential, massive growth and, some would argue, massive misunderstanding.

But hey, that’s why we’re here, and that’s the whole point of our seminars – to deliver some sanity to clients, and help them define a clear strategy for the medium. The seminar is, of course, only as good as the content the speakers deliver, and we were fortunate enough to have two excellent sessions last Thursday.

Back in July we held the very first Madhouse best practice seminar on social media, and the response was phenomenal. As an integrated agency using social media for the benefit of our clients, we called on two industry specialists to give us their views on how social media can work for business.

I wasn’t sure what to title our latest blog, so why did I plump for the above? Well we all know how Carlsberg’s famous strapline goes, and as we at Madhouse hosted our first free best practice seminar earlier this month, it was a phrase that I couldn’t help bringing to mind.

Communication is moving fast. No, not fast; it’s moving at break-neck speed, and it’s never been easier to access information and, in particular, to pass comment to a mass market. Businesses and organisations are still getting to grips with much social media, but while the ‘understanding, trying and refining’ phase rolls on, it’s important to remember that Tweeting as part of the marketing mix must be carefully thought out.