News and blog

Earlier this week, our friendly search giant released Google Instant to the world. This huge change to Google’s search engine delivers dynamic real-time search results as you type with no clicking required! (Collective “WOW!”). Google actually calls it “search before you type” because Google Instant predicts what you’re about to type and delivers search results based on those predictions. With predictive search and instant results, you can often get the answer you want much faster.

Are these changes going to affect the way we look at SEO? Only time will tell.

I’m personally very impressed with the changes and in order to demonstrate my enthusiasm, I’ve already submitted the new feature to rigorous scientific testing. As a result of which, I can now reveal the alphabet according to Google.co.uk…

Search engine optimisation – which convention dictates we must abbreviate to SEO – can be a bit of a minefield really. There are lots of different agencies out there, and a lot of different selling points which a provider can use to try and ‘hook’ a potential client.

However, ultimately, SEO is all about understanding your target audience – and how to reach them at their most receptive. That’s certainly how we approach campaigns at Madhouse, and it’s a strategy that our clients seem to like. But if we’re talking about REALLY effective use of SEO then, for my money, there can only be one winner.