News and blog

Search engine optimisation – which convention dictates we must abbreviate to SEO – can be a bit of a minefield really. There are lots of different agencies out there, and a lot of different selling points which a provider can use to try and ‘hook’ a potential client.

However, ultimately, SEO is all about understanding your target audience – and how to reach them at their most receptive. That’s certainly how we approach campaigns at Madhouse, and it’s a strategy that our clients seem to like. But if we’re talking about REALLY effective use of SEO then, for my money, there can only be one winner.

With the well documented demise of traditional media such as TV, press and outdoor, and the increasing emphasis on social/online media plus the famous success of Barrack Obama’s social media campaign in the US Presidential election, surely it was on the cards for the UK to follow suit and for us to expect a seismic shift in marketing activity via the web for the 2010 general election.