News and blog

In a world of constant change and innovation, separating the truth from the hype can be a bit of a challenge. With a new next-big-thing touted seemingly every week, how the heck are you supposed to know what shape your communication strategy should take?

At Madhouse we relish a challenge so when K3 briefed us to create stand-out in a cluttered B2B market, we were all over it. K3 is an Enterprise Resource Planning specialist, and if you’re wondering what that means, they’re all about interrogating the processes a business uses and identifying ways in which they can become more efficient. K3 literally saves businesses hundreds of thousands of pounds just by stripping back processes to get to the crux of inefficiencies.

No, no. Apparently, it really is about the motion of the ocean – or rather, the O.C.E.A.N.

 Confused? I’m not surprised. Let me explain.

You see, the clever folks at 2CV Research ran a study between April and May this year, and O.C.E.A.N. was at the heart of it. And, it seems, we’re all part of it – because the ‘O.C.E.A.N.’ consists of five main personality types: Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism. Through understanding this methodology, 2CV were able to segment consumers and analyse their purchasing decisions.

Transparency. Never a bad thing in my book. Take the relationship between agency and client: the work that we produce is driven by the client’s brief. If the client isn’t clear and concise in their statement of requirements/goals, then it is reflected in the end result. Things can be….confused.

We as marketeers are only too aware of the clamour of proliferated media today, and indeed we’d like to think of ourselves as proficient exponents of these instruments.

As valuable as these tools are to us and our clients, it’s nice to know also that there are mavericks standing out from the crowd and using mass marketing techniques to amplify the voices of the otherwise unheard.