News and blog

Are you familiar with the concept of CRO? That’s Conversion Rate Optimisation – a set of techniques which can be used during website design to maximise the number of site visitors who become customers.

It’s the new thing in web science and as you would expect, Madhouse is in the forefront. So much so, in fact, that CRO was the topic of our most recent and most successful thought-leader seminar yet. We were thrilled to welcome CRO guru Andrew Gordon and a packed roomful of industry participants all eager to see his presentation.

The Dutch 300m relay team were pleased with their success…

On Sunday, Manchester hosted its annual Great Run. The 10 kilometre road race is entered by about 40,000 people, and takes runners around the streets of Manchester, out to Old Trafford, past the Imperial War Museum in Salford, and back to town again.

Madhouse is named for the disciplines of marketing, advertising and design – our core business (together these days with digital, of course).

We were nevertheless quite tickled to find the following on Wikipedia the other day:

One of the great things about the Madhouse studio is its location in the heart of Manchester. As well as the advantages of being connected to the city’s vibrant creative sector – not to mention the fantastic shopping and wonderful nearby sandwich shops! – it also means there’s a wealth of interesting galleries on our doorstep. And one that always delivers a satisfying lunch-time visit is the Cube Gallery just round the corner on Portland Street.