News and blog

The media landscape is constantly changing, particularly with the incessant growth of the digital realm, making this a truly exciting time to be in marketing. It’s no surprise then that a lot of clients approach agencies wanting to be part of the latest marketing trends, whether that be apps for iPads and smartphones or new social media outlets. We believe each of these channels is brilliant for targeting specific audiences (and we’re as addicted to Angry Birds as the next person); however, unless it’s relevant to your sector or your company, why waste time and budget simply jumping on the bandwagon?

In a world of constant change and innovation, separating the truth from the hype can be a bit of a challenge. With a new next-big-thing touted seemingly every week, how the heck are you supposed to know what shape your communication strategy should take?

Number 23 in a neverending series: Jailbreak

Whether you’ve been on the iPhone band wagon for a while or you’ve just given in and got yourself one, here are a few apps that you need to get hold of – just in case you haven’t already! And if you haven’t got an iPhone, just see what you’re missing out on!