The brief
Create a trade communication pack and point of sale materials for the Motorola (PRODUCT) RED handset – in just eight days.

The solution
The phone was part of the global (PRODUCT) RED charity campaign so a clean, striking image that combined the best of both the Motorola and (PRODUCT) RED brands was created. This concept was applied to all the materials and rolled out in barely over a week.

The result
Sales of the (PRODUCT) RED phone exceeded all expectations.