The brief
Create and roll out an integrated Reebok sales promotion across JJB stores nationwide.

The solution
We created the ‘Achieve your sporting wish’ competition to give consumers the chance to fulfil long-held dreams. In-store materials and a competition website were used to run the promotion.

The result
Reebok sales in JJB stores increased compared to the previous year, and thousands of new email addresses were added to the company’s marketing database.