The testimonial. Number twelve in every good marketeer’s go-to book of tricks. And when you’re communicating those all-important endorsements through the medium of radio it can mean only one thing: hit the streets kids, it’s voxpop time.
There’s no substitute for interacting directly with one’s audience for gaining a genuine insight into how simultaneously wise and mentalist the great British public can be. Regardless of your topic though, not capturing those magic moments of spontaneity equals FAIL.
That’s why we use this:
The Zoom H2. That’s a picture of ours. Taken by Phil H. in Creative.
As it says on the box:
“Who needs the H2 Handy Recorder from Zoom?
Everyone who craves brilliant stereo recording.”
‘Nuff said.
More about voxpops here
More about the H2 here
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