As all ad aficionados know, this weekend’s Superbowl (that’s a bit like the FA Cup final of american football, non-sports fans) is eagerly anticipated, and not just as an epic clash of gridiron titans. There’s the heartfelt singing of the star-spangled banner, the national celebration of american exceptionalism… and there’s the half time ads.

No kidding. A spot during Superbowl half-time is some of the most expensive advertising real estate on planet earth, and as a result, the ads themselves have become part of the carnival. Top-dollar productions with awesome celebs and massive concepts, pushing colossal products. It’s all a very big deal.

Speculation abounds in the run-up, and spots themselves are often closely guarded secrets. This year’s early running has been made by Honda, who have already revealed a heavily Ferris Bueller-flavoured Matthew Broderick in both teaser and now extended form.

However, the adman’s ad is surely this one for FirstBank. Simple, clever, unmissable. Perfect.

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More enlightenment and opinion from Madhouse, Manchester’s leading integrated marketing communications agency