August 23rd, 2010 by Doug
Nestlé went live last week with their latest campaign for the nation’s favourite mint-with-a-hole, the venerable Polo.
As you would expect, it’s a masterpiece of integrated planning, with all the right social media boxes ticked (if, creatively, it does recall “How do you eat yours” for Creme Egg a little bit) – it will be very interesting to see how it performs for the brand.
The campaign’s launch reminded us of something else delivered recently for Polo. Ingenious in its simplicity, the Polo snow stamp is a masterstroke of opportunism, guaranteed to put a smile on your face and build goodwill rather cost-effectively.
Props to JWT who rightly snagged a gold Lion for their efforts.
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