It’s always satisfying to win a new account as a result of a keenly contested pitch, and having recently discovered that our work for K3’s SYSPRO ERP system has been successful, it’s no wonder that there have been a few big grins around the Madhouse studio in the last few weeks.
ERP stands for ‘Enterprise Resource Planning’, and the SYSPRO ERP system from K3 allows businesses to gain full control of all the disparate parts of their business. From allocating resources efficiently to working out shift patterns, the system helps to streamline the whole operation. Our job was to create a campaign concept that would communicate the system’s benefits in a simple and witty way.
As always, our team put its heart and soul into the pitch and produced a range of cracking ideas, all of which seemed to impress K3 when they were presented. However, a pitch isn’t just about the design and the copywriting; it’s about coming up with a hard-working strategy and developing an integrated campaign that uses all appropriate means – and it’s also about demonstrating that as an agency, we have the ability to put all our grand plans into action.
Now that we’ve been picked to take the campaign forward, we’re all enjoying working with K3 as we bring our ideas to life. It’s our chance to help a brand new client achieve more for their money; and after all, it’s what we’re good at!
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