Communication is moving fast. No, not fast; it’s moving at break-neck speed, and it’s never been easier to access information and, in particular, to pass comment to a mass market. Businesses and organisations are still getting to grips with much social media, but while the ‘understanding, trying and refining’ phase rolls on, it’s important to remember that Tweeting as part of the marketing mix must be carefully thought out.
Under-pinning the whole structure of the Twitter plan should be a simple consideration:
Content is everything and connecting is the key.
Tweeting when used correctly enables you to:
- Develop your understanding of your marketplace
- Gain valuable insight into your competitors’ activities
- Keep up with current trends
- Conduct your own market research activity – it’s a very quick opinion poll
- Reach customers who were previously unidentified (beyond their normal footprint)
- Direct people’s attention to news faster than other sources
- Bring great minds together
- Encourage opinion leaders to comment and that means you can follow their activity
- Augment customer service
Over at Marketing Jive, they’ve gone into more detail on precisely this issue, and there are some very insightful blogs appearing too.
A huge amount of information can be gathered and distributed in real time, but as pointed out, this information must be relevant and engaging to the target audience. However, if you succeed, then without a doubt…
Twitter DOES have a role to play for your business!
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