Once upon a time, the word ‘renewable’ was rarely appended to anything other than library books. However, in today’s resource-conscious world, ‘renewable’ is one of the best things to be, and never more so than in the case of fuel sources.

It’s something we know all about at Madhouse, as recently we have been working closely with Verdo Renewables, manufacturers of wood pellets and briquettes for a range of heat sources including open fires, multi-fuel stoves and biomass boilers.

With many homes and businesses opting for greener, cleaner energy, Verdo’s products are proving a popular choice. We have worked with them to create a distinctive new campaign supporting their briquettes – which burn up to twice as long as seasoned logs – and now we’re busy implementing important conversion rate optimisation (CRO) and search engine optimisation (SEO) programmes on their website.

We’ve also developed a social media campaign that’s designed to help build a community of Verdo users and drive traffic to their ecommerce site. And with more people than ever looking for renewable fuel options that reduce their carbon footprint, we’re proud to be playing our part in giving this pioneering company a higher, and more profitable, profile.

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More enlightenment and opinion from Madhouse, Manchester’s leading integrated marketing communications agency