Gently, now…
Adolescent males of yesteryear will fondly recall the formative influence of Cadbury’s flake advertising upon our hormonal selves. Right up there with the Damart thermals catalogue and a scantily clad Debbie McGee. If you know what I mean.
Weep then, men of Britain, because she is no more (the flake girl, not Debbie McGee, that is). Last month Cadbury’s launched their latest flake campaign – sans bathing lady (and famous “crumbliest, flakiest” slogan) – the first since Joss Stone’s widely unheralded stint as spokes-snacker in 2008.
The new spot is by Fallon, the shop responsible for Sony’s fabulous bouncing balls and the Dairy Milk gorilla. I can’t say whether the Flake ad is the work of clever clogs Juan Cabral, (jealousy, so unbecoming…), responsible for those award-winners, but it certainly has his vibe about it.
Anyway, with both baby and bathwater summarily defenestrated, does the spot hit? Watch it yourself and decide. Gorgeously executed though it is, and clear in message, I can’t help thinking of Paul the Octopus, which is all rather offputting. Mind you, I prefer pies to chocolate, so it’s definitely not aimed at me.
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