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	<title>Madhouse</title>
	<link>http://www.madhouseassociates.com</link>
	<description>Effective thinking. Delivering results</description>
	<lastBuildDate>Fri, 03 Feb 2012 16:41:10 +0000</lastBuildDate>
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	<item>
		<title>What’s on in Manchester?</title>
		<description><![CDATA[Happy new year, party animals and culture vultures!]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/what%e2%80%99s-on-in-manchester-4</link>
			</item>
	<item>
		<title>Superbowled over</title>
		<description><![CDATA[As all ad aficionados know, this weekend’s Superbowl (that’s a bit like the FA Cup final of american football, non-sports fans) is eagerly anticipated, and not just as an epic clash of gridiron titans.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/superbowled-over</link>
			</item>
	<item>
		<title>The future of digital: gamification</title>
		<description><![CDATA[Gamification is the application of gaming mechanics to non-gaming scenarios. It’s a fairly new term, but the concept definitely isn't.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/the-future-of-digital-gamification</link>
			</item>
	<item>
		<title>Facebook tells the story of your life</title>
		<description><![CDATA[Welcome to the new ‘timeline’ profile from Facebook.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/facebook-tells-the-story-of-your-life</link>
			</item>
	<item>
		<title>Can canned</title>
		<description><![CDATA[As all enthusiastic consumers of caramel-flavoured carbonated vegetable soft drinks will be aware, singular purveyor Coca-Cola is in the habit of creating occasional new packaging designs; to mark the festive season, for example.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/can-canned</link>
			</item>
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		<title>Exploring the future of digital</title>
		<description><![CDATA[Following our recent Madhouse seminar on The Future of Digital, we thought we’d consume a few blog-inches by looking at some of the trends that are likely to be transforming the way we all buy, share and communicate in the years to come.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/exploring-the-future-of-digital</link>
			</item>
	<item>
		<title>A different class of inspiration</title>
		<description><![CDATA[It’s often said of Jarvis Cocker that, in his current corduroy-jackets-with-elbow-patches phase, he resembles nothing so much as a geography teacher – albeit of the kind who still seems close to his inner teenager even while describing the formation of an ox-bow lake.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/a-different-class-of-inspiration</link>
			</item>
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		<title>Car of wonder, car of light</title>
		<description><![CDATA[We were in Brussels yesterday visiting our valued clients – and good friends – at Toyota Europe. The city was looking as festive as you would expect, given that it gave its name to one of the key Christmas vegetables, and Toyota itself was channeling the spirit of the season with its traditional illuminated tree, and slightly less traditional illuminated car.]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/car-of-wonder-car-of-light</link>
			</item>
	<item>
		<title>Reality bytes!</title>
		<description><![CDATA[Madhouse has just hosted the latest in our ongoing series of quarterly seminars...]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/reality-bytes</link>
			</item>
	<item>
		<title>Mo’lympics</title>
		<description><![CDATA[Well, we knew it would be “all olympics, all the time”, and so it goes...]]></description>
		<link>http://www.madhouseassociates.com/news-and-blog/mo%e2%80%99lympics</link>
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