The brief
Create a customer acquisition campaign for Sovereign Finance, providers of finance packages for resellers of high value equipment.

The solution
By creating the core strapline ‘Business finance that works harder for you’, and an attention-grabbing ‘busy bee’ visual approach, we created a targeted DM campaign that included branded jars of honey and intensive telemarketing.

The result
The direct mail campaign achieved a very high success rate, with quality meetings and new accounts all contributing to a significant return on investment.