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Talking the trade’s language with Motorola
The brief
Improve Motorola’s communications with the trade and boost market share.The solution
We created a new trade magazine called Talkinmoto aimed at the 20-30 year olds who staff phone stores, and launched each handset with a suite of materials including trade mailers, brochures and sales presenters.The result
Consistently high levels of readership for Talkinmoto were achieved, with Motorola’s in-store profile enjoying a significant boost.“I have worked with Madhouse for two years and have found them to be a very professional, committed and creative team. Their ideas and high level of service consistently exceed my expectations.”
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