News and blog

The brief
Improve Motorola’s communications with the trade and boost market share.

The solution
We created a new trade magazine called Talkinmoto aimed at the 20-30 year olds who staff phone stores, and launched each handset with a suite of materials including trade mailers, brochures and sales presenters.

The result
Consistently high levels of readership for Talkinmoto were achieved, with Motorola’s in-store profile enjoying a significant boost.

The brief
Create a trade communication pack and point of sale materials for the Motorola (PRODUCT) RED handset – in just eight days.

The solution
The phone was part of the global (PRODUCT) RED charity campaign so a clean, striking image that combined the best of both the Motorola and (PRODUCT) RED brands was created. This concept was applied to all the materials and rolled out in barely over a week.

The result
Sales of the (PRODUCT) RED phone exceeded all expectations.