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The brief
Create an integrated global relaunch campaign for Versiva^® XC™, the unique wound cover dressing from ConvaTec.

The solution
Starting with a graphic representation of the dressing’s gelling properties, we developed an identity that showed how clinicians should ‘Expect more’ from their dressings. This simple core message was then implemented throughout the campaign.

The result
After “waiting for years for the proper ammunition” to sell Versiva® XC® ConvaTec’s wound care sales teams voted the campaign an immediate hit.

The brief
Create branding for the global relaunch of Hydrofiber^® – the technology behind Convatec’s range of medical dressings.

The solution
A pulsating halo device was developed alongside a new strapline – ‘Transforming wound care’ – to encapsulate the exciting Hydrofiber^® properties. These were applied to an interactive web portal and a host of tools that enabled ConvaTec to communicate their messages effectively.

The result
The successful global launch placed the brand firmly in the spotlight and achieved sales well in excess of previous years.