February 12th, 2010 by
The brief
Create an integrated customer acquisition campaign for Capital One Homeowner Loans.
The solution
Direct mail, banner ads and press ads with effective calls to action and strong graphics were used to target customers and encourage them to get in touch. Stringent testing ensured that only the most successful were rolled out.
The result
The most successful piece achieved a response rate well above the industry average for loans direct mail.
