February 12th, 2010 by
The brief
Devise global awareness campaigns for Casodex and Zoladex, AstraZeneca’s leading prostrate cancer drugs.
The solution
By balancing the serious product story with the emotional product benefits of a longer, more fulfilled life, we helped AstraZeneca sales teams engage with their target market in a fresh, new way.
The result
Global sales targets were met despite the threat posed by the expiry of AstraZeneca’s patents.
