Transports of delight

I was fairly certain I had already written a post about signage on the UK trunk road network, but it seems that that was just a dream I had. I have now though, and here it is. Before you go reaching for the back button, let me explain… this really is design related. And interesting – I promise.

I can’t really express my point any better than this entry on the Design Museum website, so without further ado:

“One of the most ambitious and effective information design projects ever executed in Britain is the road and motorway signage system designed by Jock Kinneir and Margaret Calvert … intellectually rigorous yet inclusive and engaging, their system has become a role model for modern road signage all over the world.”

Let’s just consider that opening line again for a moment.

“One of the most ambitious and effective information design projects ever executed in Britain…”

If that doesn’t make you stop and go “wow” then I don’t know what will!

The rest of article relates, quite delightfully, how two designers (not politicians, motor manufacturers, planners or engineers, mind you; designers) revolutionised travel in the UK during the 50s and 60s. Central to their programme was the development of the Transport typeface, which proved so effective it has been adopted from Iceland to Oman to Hong Kong.

It’s a great story of design so good it becomes part of the fabric of everyday life.

More enlightenment and opinion from Madhouse, Manchester’s leading integrated marketing communications agency

More enlightenment and opinion from Madhouse, Manchester’s leading integrated marketing communications agency