-
Brightening seasonal after sales for Toyota
The brief
Create annual integrated campaigns to ensure that Toyota drivers use their authorised dealerships.The solution
Toyota drivers may be tempted by cheaper garages, but as they cannot offer the peace of mind offered by authorised dealers, our concepts emphasise the expertise that comes with a seasonal check from Toyota. And with four such campaigns each year, that’s a lot of concepts!The result
35 territories in Europe, the Middle East and Africa use the campaigns, with a highly positive effect on after sales revenue.“We have dealt with Madhouse for seven years and in that time they have acquired an advanced knowledge and insight into our market. They continually deliver well thought out campaigns and are creatively very strong.”
-
-
-
-
