The brief
Develop an integrated marketing strategy for a large David Wilson Homes development in Wimbledon.

The solution
We devised a striking identity around the name SW19 LOVE, playing with the sought-after postcode and the easy-to-love nature of the scheme. A huge range of items was developed including site hoardings, billboards, press ads and web banners.

The result
A high level of enquiries and impressive apartment sales demonstrated the value of this distinctive campaign.