The brief
Create an integrated global relaunch campaign for Versiva^® XC™, the unique wound cover dressing from ConvaTec.

The solution
Starting with a graphic representation of the dressing’s gelling properties, we developed an identity that showed how clinicians should ‘Expect more’ from their dressings. This simple core message was then implemented throughout the campaign.

The result
After “waiting for years for the proper ammunition” to sell Versiva® XC® ConvaTec’s wound care sales teams voted the campaign an immediate hit.