The brief
Create branding for the global relaunch of Hydrofiber^® – the technology behind Convatec’s range of medical dressings.

The solution
A pulsating halo device was developed alongside a new strapline – ‘Transforming wound care’ – to encapsulate the exciting Hydrofiber^® properties. These were applied to an interactive web portal and a host of tools that enabled ConvaTec to communicate their messages effectively.

The result
The successful global launch placed the brand firmly in the spotlight and achieved sales well in excess of previous years.